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If they want more customers, what type of customers? Finish the sentence “you want more...” E.g. High ticket, corporate customers. Paying members to your subscription service.

Think bigger than just leads or customers or sales. What’s something big and specific that your customers want? Finish the sentence “you know you want...” E.g. a bigger house. Financial freedom. A business you can sell.

What are they tired of seeing or getting or dealing with? Within their business or their life. Finish the sentence “You want less/fewer"..." E.g. Working days at the office. Time spent in useless meetings. Miss-translations that cause project delays.

Is there something in their life which they lose sleep over? Try to think big and delve a little into their mindset, usually something they can’t really control. E.g. Putting the weight back on or never losing it at all. Complicated EU regulations making work and hiring harder. Another massive economic correction forcing you to lose customers.

In relation to their day-to-day that your solution affects, what’s a part of their day that will change after working with you? E.g. Opening your emails. Getting to the office. Going to a meeting with a client.

Before working with you, why is that event above a negative part of their day? Finish the sentence “It’s stressful because...”. E.g. You see more support requests that you can’t handle. You’ve got more bills sat on your desk. You’re about to hear another client tell you that you’re too expensive.

What part of their day do they not look forward too? Or even dread? Why don’t they like it? Finish the sentence “you know you hate...” E.g. Waking up at 5am. Coming home at 8pm. Missing another school meeting with your kid’s teacher. Seeing another reminder email come through.

What’s the emotion that they feel when that part of their day happens? Why does it make them feel that way. E.g. [emotion] because [reason]. E.g. Exhausted because it’s another day where you don’t get anything done. Exhausted because it never seems to end. Devastated that you let your kid down. Frustrated because it means the support system isn’t working.

Before working with you, what is their “status”? How do they see themselves or what would they call themselves? What are they worried other people see them as? Finish the sentence “You might think that you are...” E.g. A failure of a Mum. Letting your partners down. Unsuccessful and unmotivated. Just another funnel business. An impostor.

What’s their justification for calling themselves that? Why do they see themselves that way? Because... E.g. Your kid screams the house down during bath time. Your sales just aren’t where they need to be. Everyone else seems to be doing better than you. You struggle to see what you’re doing wrong. You don’t feel comfortable creating YouTube videos and webinars.

What would be great to happen to them? What do they feel they’re working towards or that they’re entitled to? What larger goal life are they expecting this will all lead to? Finish the sentence “you know that deep down you deserve...” E.g. to spend less time at work and more time having fun. A family break. A life without stress and financial worry. The body you always wanted.

What are they spending money on now, or what have they spent money on in the past, that is really a waste of money compared to your device? How do you save them money? Finish the sentence “you’ll save money because...” E.g. You’ll only need to buy our video hosting platform once for unlimited videos - no more monthly hosting costs. Instead of hiring expensive copywriters, you’ll create high converting copy in minutes. You won’t have to buy another page builder license ever again.

What makes their tasks faster and easier? What are they doing now which is cumbersome or slow? Finish the sentence “you’ll save a ton of time with us because...” E.g. With our easy to upload templates you’ll publish new pages in no time. We’ve don’e the searching for you and you just have to pick the best package. Our AI checks all your copy and does the spelling plus grammar for you!

If they use your product how will it make them money? What do you do to increase their income? Finish the sentence “with us you’ll make money because...” E.g. You’ll get higher conversions and your product on the market quicker than ever! You can sell your old gear that you’re not using. We have 3 underground niches that no one is targeting!

What positive emotion are they going to start feeling after they work with you? What will they feel positive about? I.e. [emotion] about [event/situation]. Finish the sentence “wouldn’t it be amazing if tomorrow your felt...” E.g. Confident about the future of your business. Excited about organising all your ideas. Totally stress-free when you host your next dinner party.

After working with you, what is their status? What do they want others to think of them as? How do they want to be seen? E.g. Finish the sentence “imagine how great it’ll feel when you become...” The smartest marketer in the room. The world’s best Dad.

Your Final Social Pitch will be sent to that Email Adress!